Lawyers from Fylgia co-authors to the 2017 edition of “Getting the Deal Through – Advertising & Marketing”

Members of Fylgia’s IT/IP Group, and namely Katarina Lindgren, Mathilda Nordmark and Nejra Poljo, have contributed the Swedish Chapter to the 2017 edition of “Getting the Deal Through – Advertising & Marketing”.

The chapter provides an overview of the Swedish legislation and regulation of advertising and marketing. Subjects covered include: the regulation of misleading advertising, prohibited and controlled advertising placed on certain type of goods and services and to certain audiences, regulations affecting direct and indirect marketing and promotion, up-to-date analysis of social media and the latest advertising trends.

To read the Getting the Deal Through, please download here.

Reproduced with permission from Law Business Research Ltd. Getting the Deal Through: Advertising & Marketing 2017, (published in May 2017; contributing editor: Rick Kurnit, Frankfurt Kurnit Klein & Selz, PC) For further information please visit https://gettingthedealthrough.com/area/64/advertising-marketing-2017.